Our Nose Determines How We Feel
What we smell can reinforce our emotions. Scents have an effect on our mood, our emotions and our overall well-being. Chemically speaking, a fragrance is a substance whose molecules trigger a signal through our olfactory epithelium. This signal is sent to the brain, which identifies it and connects it with a memory of a particular smell. In the limbic system, smells trigger emotional responses and memories. In other words, the scents have an effect on the same place where emotions are experienced – and where a surprising number of (purchasing) decisions are made.
Despite the many differences between people, when it comes to smells, most agree: the fragrance of vanilla is almost universally popular. The essential oils contained in citrus fruit lift the mood, relax and relieve fears, while lavender has a calming effect. And anything that smells like grass or the forest decelerates and refreshes us. Since the times of the ancient Egyptians, perfume-makers have known about and harnessed the power of smells and fragrances. But fragrances and fragrance atomizers are not just used for cosmetic purposes. Marketing strongly relies on visual and auditory input, while the other senses often go neglected. This is where “sensory marketing” comes in. Artificial fragrances dispersed by an atomizer target consumers’ emotions, appealing to customers, encouraging them to buy and even create an “olfactory identity,” which creates a sensation of relaxation and trust and strengthens customer loyalty.
Fragrances and fragrance concepts are all around us now: in doctors offices and hospitals, where they calm and relax us; in bakeries and clothing stores, in supermarkets, gyms and movie theaters, on cruise ships and in hotels, offices and companies, where they are used to create a specific olfactory identity. A Paris-based marketing agency creates such fragrances for clients and helps them implement the fragrance concept. The special mini-compressor used in the specially developed perfume diffusors come from KNF France. The compact pump is quiet and vibration-free, and it features a brushless motor, which makes it more discrete and more effective than all other devices currently available for this purpose.
An American company which offers fragrance diffusers for various room sizes – from stand-alone devices to system solutions connected to an air-conditioning system – relies on pumps that allow the intensity and diffusion frequency of the fragrance to be precisely controlled. This application requires very high-performing but quiet pumps. Durability and low maintenance costs are additional factors that speak in favor of KNF pumps.
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